Madison the pygmy hedgehog is photographed during the filming of an advert for Lactofree, which was aired on ITV1 at 8.45pm on Thursday 23rd February. The advert, directed by Paul King of the Mighty Boosh fame, creates a surreal world for hedgehogs, who are lactose intolerant, to raise awareness for those with the same condition. To see the advert, visit http://bit.ly/yguOFS. (via Week through the lens 24th February - page 7 | Metro.co.uk)

Madison the pygmy hedgehog is photographed during the filming of an advert for Lactofree, which was aired on ITV1 at 8.45pm on Thursday 23rd February. The advert, directed by Paul King of the Mighty Boosh fame, creates a surreal world for hedgehogs, who are lactose intolerant, to raise awareness for those with the same condition. To see the advert, visit http://bit.ly/yguOFS. (via Week through the lens 24th February - page 7 | Metro.co.uk)